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REQUEST FOR PROPOSALS: Air Line Trail State Park Marketing Foldout Map
INTRODUCTION: The Air Line State Park Trail (ALSPT) encompasses roughly 80 miles of trails crossing 12 Connecticut towns, from the northernmost point in Thompson to its southern terminus in Portland. The Trail also continues into Massachusetts under the name “Southern New England Trunkline Trail.”
NARRATIVE: The Air Line Trail is the very definition of a regional attraction, with twelve unique character towns adjacent to the trail. The trail traverses very rural communities with strong agritourism attractions to those with busier downtowns featuring breweries, antiques shops and restaurants. At this time, the only central location for information regarding the trail is found on the Air Line State Park Trail page, hosted by CT DEEP. The marketing tool to be designed is the z-card fold out map-brochure, that will engage visitors as a practical, compact navigation tool for use while on the trail; would have additional utility in terms of guiding visitors to attractions in the individual towns via scannable codes that would jump to local, regional and state tourism pages; and would reinforce the regional nature of the trail in the manner of its presentation, as further described below.